MP DIGITAL INDIA Sanitary Napkin Manufacturer

Ultra Thin Anion Sanitary Pads with Wings – Organic Cotton, Anti-Bacterial, Biodegradable Sanitary Napkins 8 pad in each packet All Size Regular, large, XL, XXL

Executive Summary:

Women’s health and hygiene has been one of the key concerns over the years across the world. The awareness on menstrual hygiene and usage of sanitary napkins is virtually absent in rural areas. Poor menstrual hygiene can cause fungal infections, repeated infections to RTI, cervical cancer and vulnerable to infertility. Reproductive hygiene education and sexual education is not part of any education system in India. The adolescent girls get information and education on menstruation from her mother and grandmother, who themselves had practiced the unhygienic behaviors for years and thus do not see any harm in the practices of using old cloths during menstruation. By creating enough awareness regarding menstrual hygiene’s importance and use of sanitary napkins, we try to prevent such chronic diseases from happening in the rural areas. The project intends to build an enterprise model on a pilot basis in the working areas where group(s) of women would be fostered to run the business by themselves with hand holding support and overall supervision by the implementing i.e. MP DIGITAL INDIA for due course of time. Since the idea is in its inception phase, we would want to see and plan growth as the inception phase and pilot phase materializes. Another important aspect of the project is to develop the adolescent girls and women as entrepreneurs while taping their potentials and imparting training for their skill diversification and becoming self-sufficient as part of the social enterprise of the low cost sanitary napkin business and our responsibility to the society as whole.

Article 25 of International declaration of Human rights states that everyone has the right to a standard of living adequate for the health and well-being of himself and of his family; including food, clothing, and housing and medical care and necessary social services motherhood and childhood are entitled to special care and assistance. In India nearly 80%  to 90% rural women use old cloths instead of using sanitary napkins leading to vaginal infection & diseases. Effective cost Feminine hygiene is a priority. Menstruation continues to be shrouded in misconceptions and perceived as a matter of extreme embarrassment. In Delhi as in other parts of India, menstruation and menstrual practices are clouded by taboos and social restrictions for women as well the girls. The socio cultural norms in the society discourage discussion pertaining to puberty and menstruation within and outside the family thus leading to poor and unhygienic practices to manage Menstruation. Girls have little opportunity to take care of their health and other requirements. On account of the traditional patriarchy followed since time immemorial, often their contribution is not accounted and valued. Communication gap between girls and their parents, other family members is found.
The problems rises in proportion to the affordability to the choices of means adopted for menstrual hygiene management where sanitary napkin is preferred by and large by the women and girls but due to low income and poverty they many times fail to afford it. This further inculcates sense of inferiority and declines their confidence in mobility attending schools, doing even daily household chores and participation.
Though in urban India the trend has changed in recent years, but in working area alike rural India, these topics remained significantly taboo among all, irrespective of social and economic status. Poor Accessibility and Social barrier is the root cause behind this. Sanitary Napkins are only available in the medical stores or departmental stores generally situated in the largest villages or local markets. Without transportation, it is very difficult to reach the marketplace.
On top of that, social issues prevent women and girls from obtaining sanitary napkins at local pharmacies due to social embarrassment about the topic.

Another important factor is that the rural women and girls generally do not maintain cleanliness during menstruation period. As a result they become the host of many
Infectious diseases. This is due to the lack of awareness among them and also due to the economic inability for adopting better precautions like- use of good sanitary napkins during menstruation period. Usually different varieties of sanitary napkins are found available in the market. But the reason is that these napkins are not affordable for rural poor women and girls.
Know about sanitary napkins use during menstruation also called MC. During the discussion with the girls and women participants said they need sanitary napkins because cotton cloths in their families are not available enough to make it use of as absorbent during MC.

Project target:
Adolescent girls (10-19 age group)
Women (20-48 age group)

Methodology:

a)Demand analysis: For promoting Effective cost sanitary napkins in the villages and more importantly amid the poor and marginalized community girls and women, it would require to conduct a demand analysis by sample survey mode. This would further help in designing marketing strategy, increasing demand and reaching to the desired population by the time.

b)Quality assurance of the product: Another important aspect for promoting Effective cost sanitary napkin is to make sure the quality of the sanitary napkins in relation to the available brands in the market. However, it’s impractical to meet the same quality at the starting stage but efforts would be made to provide good quality cost efficient sanitary napkins to the girls & women.

c) Empowering the MP DIGITAL INDIA  and Women’s Groups:
For this, participation of the project’s personal would be ensured in the schedule monthly meetings of respective MP DIGITAL INDIA and women’s group and their larger collectives formed at ward and block level to reach our maximum audience at a time. Importance of the adopting hygienic practices through Effective cost sanitary napkin and other positive
behaviors would be focused during the discussion.

d) Involving multi-stakeholders in promoting feminine hygiene:Support from the multi-stakeholders to enable appropriate atmosphere to talk, demand and receive services on menstrual hygiene issues is crucial. Now a days, govt. service providers like ASHA, ANMs, AWWs are assigned task to visits, provide right information on MHM but in practicality its rarely found in the villages and comes into the notice when health status of a girls and women reaches at a critical stage. Hence, it is envisages that involving multi-stakeholders (parents, school teaches, service providers, community leaders, group leaders etc.) would be an added advantage

e) Information dissemination:This would be done through various ways like taking support from the community volunteers, peer leaders of the group in the local communities.

h) Training and capacity building: Time by time orientation to the engaged team in the production unit will be done by the experts and organizational management. This would include the induction training to work and proper uses of the machines, quality assurance while making sanitary napkins, hygiene maintaining during the whole process, business doing tips and the like for making it successful.

Risk and Assumptions:

1. a) Adaptation of Effectivecost sanitary napkin by the target population e.g. girls and women by shifting their mindset from the traditional practices of  Menstrual hygiene management (MHM)  in the rural areas.
2. b)Biodegradable materials used in the Effective cost sanitary napkin would attract once the girls and women would come to know the harmful effect of branded sanitary napkins on their health causes to serious diseases e.g. vaginal & uterus infection and other criticality
   c) Women led business enterprise would raise the acceptability of the product made among the girls and women in the local areas since trust upon them already does exist.

This project will be started in every  village anganwadi that too through digital So that sanitary napkins can be available to every girl and woman.

Thank you
MP DIGITAL INDIA

INTERNATIONL WOMEN’S DAY

MP DIGITAL INDIA
Manufacturer Sanitary Napkins
24×7 Support : +91 9013499385, Helpline No : +91 8130124630
E-MAIL- mpdigitalindia@gmail.com
24×7 Support : info@mpdigitalindia.com
Website :  www.mpdigitalindia.com
GSTIN 07KTMPS0238H1Z8 , MSME UDYAM-DL-10-0036409